Summary
Elizabeth A. Leib is the founder of Raintree Writing Service, designed to assist individuals and businesses with personal and professional writing projects. Clients include Avenida Suites, Tampa Bay Parenting, Children's Campaign, Stella Stories, Raymond James Financial Services, Total Entitlement Service, Bain Real Estate Service, Inc., St. Petersburg Times and Drum Magic. Before forming Raintree Writing Services in 2007 Leib was Creative Director for Spectrum Media Communications Group. Prior to her work as a Creative Director she produced a monthly family magazine with the locally owned Community News Publications. Leib spent three years in corporate banking as Communications Assistant with JPMorganChase. She began her career as a Corporate Fundraising Manager for one of Tampa's NPR/PBS affliates WUSF.
Professional Background
As Creative Director for SMCG Leib was responsible for all aspects of content production and design to ensure consistent on-time delivery of high quality, customer appealing print, online and video products. Leib generated advertising revenue by identifying potential advertising partners, creating proposals and making presentations.
Leib forged new advertising partnerships for the SMCG/ParentGuide with the Tampa Bay Rays, Sport+Field and the Hillsborough Magnet Schools. Leib's efforts with these and other advertisers resulted in the production of podcasts, feature articles for the ParentGuide magazine, online and print advertising. She developed the concept for the weekly web column, EveryDayMom, where she interviewed authors, playwrights, newsmakers and wrote about the featured ParentGuide guest pediatrician and nationally recognized expert Dr. Harvey Karp.
Previous to her work with SMCG, she was editor and General Manager of an arts and entertainment magazine - the Go!Guide - published by Community News Publications. Leib directed editorial content and design, wrote feature articles, contracted with freelance writers, managed photo shoots for cover designs and secured advertising for the start-up publication.
Leib has a B.A. from Eckerd College in English and Creative Writing specializing in poetry with direction from the nationally recognized poet and Tampa Bay treasure, Peter Meinke. She tested the idea of pursuing a graduate degree at USF by taking a few humanities, communications and creative writing graduate classes in the early 90's before enrolling in a playwriting class taught by Mark E. Leib. Elizabeth married Mark in 1995 at Kol Ami Synagogue. They were blessed a with a beautiful son.
